SIA’s business is broken into 2 sorts: travel & services.Other than working Singapore Airlines, SIA additionally operates Silk Air which flies to 30 Asian-solely locations. One other SIA subsidiary – Tradewinds – gives a wide range of tour and journey packages to multiple world destinations. SIA Engineering Company supplies high-notch engineering services to over eighty five air carriers and aerospace gear producers from all over the world. One other SIA firm, SATS , supplies companies together with catering, passenger, baggage, cargo and ramp dealing with, plane interior cleansing, plane safety, and linen laundry. Lastly, SIA Cargo operates to destinations world wide with its massive fleet and most technologically advanced business freighters – the B747-400 Freighter (SIA, 2009a).
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On this paper, Singapore Airways’ innovation technique shall be examined, usually utilizing their flight SQ21, the world’s longest flight from Singapore to New York (Newark), as an example. In the first section, the corporate and its historical past of innovation might be discussed. Next, the affect of innovation on SIA’s stakeholders shall be examined. In the third section, SIA’s innovation technique will be examined extra intently, followed by a section on how SIA’s management creates the necessary buildings and culture for innovation. Section five will deal with the way Singapore Airways measures and rewards innovation, while section six will contact on the consequences of globalization for SIA’s innovation course of. Finally, the conclusion will cowl the most important lessons discovered throughout our analysis.
Singapore Airlines additionally employs exterior networks. Some companies are outsourced, reminiscent of IT companies to IBM (Business Wire, 2004) or part and system maintenance to Goodrich (Airline Industry Information, 2007). SIA additionally cooperates with its subsidiaries, suppliers and companions in the Star Alliance. In the meantime, varied divisions of the SIA Group have been investing in China and India by means of strategic alliances with native organizations to amass key data about these markets. ( Heracleous et al., 2009).
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